Adv.pl (Lemon Sky) in cooperation with Amica
The Adv.pl Agency from the ADV Group has expanded its capabilities in the areas of social media strategy and creativity. Thanks to a successful tender offer, the company will carry out a comprehensive ad campaign for the Amica brand. Our cooperation with this leader in the home appliance market will not only include a long-term brand activity policy on the largest Polish social web sites, but also means taking on operations in the field of e-PR communications. The project, a part of Amica’s brand campaign, is coherent with the conception that has been adopted for the construction of its renewed public image.
The broad-based promotion and public perception operations, carried out by Adv.pl for the leader in the Polish appliance network, will be conducted based on the Digital channel, combining on-line and off-line operations. As a part of Adv.pl (Lemon Sky)’s strategic planning – aside from the creative and long-term conception for the brand’s presence on Facebook (www.facebook.com/amicaAGD) and on nk.pl - the agency intends to also build up the community surrounding the Amica brand, as well as to work with key opinion makers on the web. The Adv.pl Agency will also be responsible for monitoring the status of the Amica brand on the Internet.
“Working with Adv.pl (Lemon Sky) perfectly fits with our consistently implemented promotional strategy, in which a major role is played by the Internet. We know on the basis of our research that this channel is important for our consumers", says Robert Drożyński, CEO of Amica Marketing. “By intensifying our operations on the web, we are reaching out to meet their expectations, and building new standards for our presence in this communication channel.”
“Social media are a powerful tool for building brand images, and at the same time a perfect channel through which to realize Internet marketing campaigns. We strongly believe that our team of specialists Adv.pl (Lemon Sky) - responsible for the creative work and the strategy –– will make maximum use of the potential of social media in the campaign for this key appliance producer in Poland. The high level of efficiency of the operation will give Amica a chance to reach a significant group of clients, which will be followed by a strengthening of the public image and recognition of the brand in the marketplace", said Paweł Jędrak, Director of the Strategy Department at Adv.pl
