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Adv.pl (Lemon Sky) expands its SEM Department

Adv.pl (Lemon Sky) – an interactive agency within the ADV Group – is expanding its SEM Department. The team has been joined by Tomek Bacański, Tomek Różański, and Paweł Moczarski. This is the next step in the direction of strengthening the agency’s position in the marketplace and adding depth to its skills in search engine marketing.

Tomek Bacański is an expert in the field of search engine marketing. He has many years of professional experience in heading and supervising Internet projects. His specialization is in the creation and execution of search engine marketing strategies, the basic parameter of which is return on investment. Tomek Bacański was involved at the planning, implementation, and optimization stages of projects for brands including Agora, Energia, the Ministry of Economy of the Republic of Poland, Athletes Foot, Nutricia, Lukas Bank, and Kolporter. He graduated from the Journalism and Social Communication Faculty of the Warsaw School of Social Sciences and Humanities.

Tomasz Różański took the first steps in the industry working for Google Polska. He built and optimized over 500 AdWords campaigns. He has also worked in customer support in the advertising field. His work has included services to large companies, such as 5aSec, and the Top English School, as well as for many smaller companies. He is a graduate of the Faculty of Computer Sciences and Management of the Wrocław University of Technology.

Paweł Moczarski is also joining the Adv.pl (Lemon Sky) agency, having been associated with the field of SEM since 2006. He has led many Internet campaigns to success during his career. He acquired his theoretical knowledge at the University of Economics in Wrocław.

“At Adv.pl (Lemon Sky), we are building a professional team of SEM experts. Tomek Bacański, Tomek Różański, and Paweł Moczarski bring a perfect mix of experience and skills. I believe that the fresh viewpoints, energy, and creative approaches of these new team members will help to strengthen the position of Adv.pl in the marketplace. Moreover, the development of the department, in combination with consistent implementation of innovative SEM tools, will allow us to execute more interesting projects and identify trends in the industry”, says Sławek Graczyk, SEO/SEM Account Manager at Adv.pl (Lemon Sky).

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