Adv.pl with augmented reality for Volvo
Adv.pl is just implementing the first in Poland augmented reality project in the automotive industry. This project supports launching of new Volvo S60.Adv.pl was responsible for creating augmented reality technology for interactive booklet showing greatest merits on the new Volvo S60 model. Each of four booklet pages uses other capabilities of augmented reality: 3D presentation of the new car, virtual simulation of vehicle colours available in the market and a film presenting operation of Pedestrian Detection security system that consists in recognizing moving objects on car route. The agency created a realistic 3D video model of a new car on the basis of photos and available visualizations.
A booklet based on augmented reality technology will be distributed in 19 showrooms of Authorized Volvo Dealers in the whole Poland, where the customers will be able to enter the world of augmented reality and watch closely the car.
Adv.pl is the only company in Poland that obtained exclusive licence rights from French Total Immersion company (leader in the global Augmented Reality market) for delivering advanced Augmented Reality to the Polish customers.
